Fiber Optic Side Glow Cable is sold by the foot and priced by the foot. The order quantity is the actually footage you will need. For example, if you need 54 feet you will enter a quantity of 54 and we will ship you one piece of fiber optic side glow cable that is 54 feet long. This cable is a stranded cable and is typically used for a neon light type of look. Side glow cable is not as bright a traditional neon but if placed in a dark area it will show very well. Fiber optic side glow cable is typically used for fiber optic swimming pool lighting and sign lighting applications. Please choose your diameter of cable.